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Brand Identity Questionnaire
Brand Identity Questionnaire
Name
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First Name
Last Name
Email
*
Company Name
*
Website Address
*
What is your company? (ie, what you do & what do you sell or offer)
*
What are your core values? (environmentally conscious, professional etc.)
*
What is your business model? (i.e. B2B, B2C)
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What is your company good at?
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What is your purpose or core value proposition?
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Founding date of the company
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Where do you see your company in 5 years?
*
It's okay to pump air in your own tires. What are three strengths of your business?
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What are three areas in your business you could work on?
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Who are your competitors and what is the competitive landscape like in your industry/field?
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Who is your target audience or segment?
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Who can you add benefit to?
What age category would you give them? (0-20 /20-30 /30-40 /40-60 /60+)
*
Please describe your current clients. Where do they shop and eat? (what other brands are part of their daily life)
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Explain their culture and values, and how you and your services fit into that.
What do you love about the other companies your target audience is attracted to? (look, feel, content etc.)
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What would you consider their strongest asset?
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What do you think they could improve upon?
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How are you going to reach potential customers?
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Social media
Networking events and trade shows
Online & print advertising
Referral programs
Incentive programs
Word of mouth
What colours are you looking for in your brand?
*
Whites
Blacks
Greys
Beiges
Yellows
Oranges
Reds
Pinks
Purples
Greens
Blues
What tone will they have?
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Muted & soft
Bright & bold
Rustic & old
Minimal & clean
What fonts are you looking for?
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Serif
Sans Serif
Script
Hand drawn
Mono
Are there elements you'd like to see in your new brand?
Are there shapes you are looking for?
Circles
Ovals
Squares
Rectangles
Diamond
Triangles
Any other elements you'd like to add?
Any inspiration you would like to send us?
Please include any links to Website, Pinterest Pages or Mood Boards.
What would be the best outcome of this project, in your opinion?
*
What is the purpose you hope to achieve?
What are your company's main income streams right now, and how will this project relate to them?
How to do you expect this project to affect or generate growth/sales?
What are your financial goals for the next six months?
Who in your company will we be working with?
*
Who has the final approval?
*
What is the timeframe you are looking to get this new brand identity achieved by?
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Anything else you might want to add?
Thank you!
